Tap into the benefits of the human cloud

It’s an amazing time to start a business and take your ideas to the market more quickly, and at lower costs without the traditional barriers in hiring skilled workers. A world of talented contractors is now available in the “Human Cloud”, ready to help you do the heavy lifting of building your company. In this article, we’ll take a look at how this technology is paving new ways for outsourcing white-collar jobs and what benefits SMBs can gain from using it.

Foundr Magazine’s Editor-in-Chief and Publisher Nathan Chan was sick and tired of hearing about how entrepreneurs were killing it in life and business. He set out with ‘a passion project’ that led him to interview some of the most influential entrepreneurs around the world, and shared his findings through a cool monthly digital publication known as Foundr Magazine. For Nathan, the launch of this successful project would not have been possible if it wasn’t for a human cloud service like Elance, which allowed him to leverage overseas talent and build a solid team of graphic designers, audio/video editors and writers. All tasks and projects for each issue of his magazine is run via the platform, which conveniently auto direct debits and pays for his contractors.

Just like Nathan Chan, business owners are beginning to shift their labor demands from local to global. According to an online survey by Wrike, a social project management platform provider, close to 44% of business owners are already predicting a rapid shift to distributed teams in their companies. For them, technology can make their virtual workers just as efficient as if they were collaborating in one office. Remote collaboration via the the human cloud is indeed a game changer that benefits companies such as startups who are inclined to spend fewer resources to build their business infrastructure. Before we get into these advantages, let’s acquaint ourselves briefly with the human cloud paradigm.

What is the “Human Cloud”?

For those who are already familiar with cloud technology and services, you may know that the modern workforce no longer has to be tied to a physical office. Gone are the days of commuting and trudging along with the herds to get to cube farms or bullpens which some employees may regard as productivity- and soul-killing places.

In the new world of the human cloud, work is a digital cloud space where staff perform white-collar tasks from any location and on any device. Collaboration, file sharing or discussions on projects are done effortlessly and efficiently in a flexible and productive manner, rewarding team members solely for their output — regardless of their location, education, gender, or race. For employers, it’s not hard to see the promise of the human cloud as a greater and more visible assurance of on-demand worker supply. Although having a virtual workforce has a few challenges, knowing how to overcome them can yield great benefits for SMBs and particularly, startups.

Benefits of hiring on the human cloud

Low cost. The human cloud eliminates time and money wasted on traditional employment processes. Hiring is fast and easy; you pay for the skills you need on a transactional basis — as opposed to paying a high monthly wage on physically hired talent who may have too much idle time.
No overhead. Hiring on the human cloud requires no overhead for office space, thereby enabling firms to stay lean and profit-focused. By becoming “virtual”, teams can work independently from their homes or coffee shops.
Get skills on-demand. Employers can contract for micro tasks such as copying text from business cards to larger tasks like selling products for a fee. Others may benefit from human cloud talent sourcing for more complex project work such as software design and programming.
Global talent pool. Today, every organization or startup can be ‘multinational’, i.e., they are no longer limited by geography in finding key talent with specialized skills. A good idea can come from just about anywhere and can be performed and delivered from anywhere.
Easy collaboration. Using an online platform gives SMBs the ability to manage projects through virtual workrooms. Wrike’s survey revealed that to a significant extent, collaboration software is important and even mission-critical for remote teams to work efficiently.

As more startups and SMBs become familiar (and comfortable) with the advantages of human cloud, the future of work means that location is not the most important factor in determining who will contribute to your business’s success. A worldwide network of online contractors is now ready to serve you with the qualifications, skill sets and shared enthusiasm you seek to turn ideas into valuable products or services. For more information on how to leverage cloud technologies or collaboration software, please get in touch with any of our cloud specialists.

Published with permission from TechAdvisory.org. Source.

Web design trends for your small business

A good looking page will determine how many people trust a website. This is especially true for small business owners trying to establish their company’s identity online. But with so many similar businesses to compete with, how can you stand out from the crowd? This is why it’s even more important to stay on top of web design trends to attract more visitors. Consider using some of these web design ideas on your own website to stay ahead of the competition.

Scrolling

Scrolling is a convenient method for traversing a website. Instead of navigating through confusing menus and drop-down tabs, a scrolling one-page site has a cleaner look and is usually more intuitive for the user. This web design style is definitely more important today, now that people have grown more accustomed to mobile web browsing.

You also have to decide how far visitors will have to scroll to get to know your company. While a long scrolling page gives you more white space and content to work with, a short scrolling page can quickly convey your company’s message and encourages call to actions. The next time you revamp your company website, consider the appropriate scrolling element for your page.

Flat design

To achieve an optimal viewing experience for users, many companies adopted a flat design for their websites. The flat design style replaces the elements that gives an illusion of depth, like shadows and textures, with minimalist typography and colors. For example, Google employed this style to get content to viewers more efficiently. The company added flat design colors and used a sans-serif font. This allowed the logo to load faster and made it was easier to read as well.

Animations

One way businesses have been setting themselves apart from others is by including customized animations to their pages. Now this doesn’t mean you should overload your site with flashy effects that take forever to load. If you want to use animations on your site, give it a subtle twist. For instance, Slack’s loading animation features their logo.

Additionally, animations can be used to increase user interaction and engagement. Hover animations will allow your users to mouse over your content and get an immediate response without having to move between pages. Slideshows on your homepage can also showcase what your company is about without throwing too much information at the audience. When deciding to add an animation to your page, figure out how a specific effect can enhance the user experience while showcasing your business.

Full-screen forms

More websites and apps are using full-screen forms to increase user interaction. Rather than being redirected to another page when your visitors decide to register or login to a website, you are welcomed by a full-screen form without leaving the home page. This is also especially useful for mobile users since they are less likely to misclick sections of the form.

Customized photos

The next time you want to use photographs to highlight your company, forget about using stock photos. Businesses who exhibit their own photography on their homepages look more personal and stand out from the competition.

While these trends are popular at the moment, don’t blindly adopt them all because it will end up looking very messy. The best way to approach these web design trends is by making sure that the design fits your target audience. You won’t exactly have mouse over animations for a website that doesn’t have very many images. Use the trends that are best for your company.

If you want to learn more about current web design trends, give us a call.

Published with permission from TechAdvisory.org. Source.

Native ad blocker is coming to this browser

Ads are becoming increasingly intrusive on today’s web browsers. They can slow down the load time of pages, and cause potential security and privacy issues. So it’s no surprise that ad blockers are becoming more and more popular. However, as they do, they’re also cutting into the revenue of online advertisers. With the upcoming release of Opera’s new ad blocker that’s incorporated directly into the browser, business owners may be both excited and disturbed. On one hand, their own personal browsing experience will be smoother with less disruptive ads, and on another their advertising reach may become more limited.

How it works

When Opera’s new ad blocking feature becomes live, it will be switched off by default. However, when an ad is causing a web page to slow down, the user will be prompted to turn it on. If you’re an Opera user who’d like to do this for yourself, simply click the shield icon in the upper right hand corner of your browser. For whatever reason, if you don’t want to block ads for a specific website, you’ll also have that option, which can be adjusted in the browser’s settings.

Why is Opera doing this?

One spokeswoman for Opera remarked, “Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying.” In other words, consumers are annoyed with intrusive ads that are irrelevant, and Opera believes this is an opportunity for advertisers to create better, more engaging ads. When that happens, ad blocking will become less of an issue.

How will this affect your business?

Ad blocking is not new, as other browsers provide a similar service. The only difference is that competitors like Google Chrome and Firefox use extensions to enable this feature. However, Opera has said that with the use of their native ad blocker, their browser on average runs 45% faster than using Google Chrome with the AdBlock Plus extension and 21% faster than using Firefox with that same extension. In today’s browser competition, and really the world in general, speed is currency. And this could cause users to abandon their current browser and flock to Opera.

You should bear in mind that right now, Opera isn’t an incredibly popular browser. According to the online statistics service W3Counter, Opera was only used by 3% of all Internet users this past February, while Google Chrome was used by 47.5%. With that said, many of Opera’s technological advances have later caught on with other major browsers. For example, Opera pioneered both pop-up blocking and tabbed browsing, which are now the norm for major browsers.

So if your business heavily relies on online advertisements, should you be worried? Unfortunately only time will tell. With that said, it’s likely not time to panic just yet.

What can your business do?

Some companies, like Forbes and New York Times, are already taking action, and experimenting with preventing ad blocking users to access their site. While this probably isn’t an option for you just yet, there are other marketing avenues you can explore. For example, businesses that rely on inbound marketing, which drives users to your business by providing free valuable content, will see little effect (if any) by Opera’s new ad blocking feature. Also, it should be noted that Opera’s ad blocker will not block all ads. It is predominantly focusing on those that are intrusive to users and cause browsing slow down. So if you’re a big on those pesky flash ads that many Internet users despise, it’s likely wise to shift focus to creating leaner, more engaging ads. They’re much less likely to be blocked.

Want to learn more about ad blocking, browsers or cloud technology? Send us a message. We’re happy to help in anyway we can.

Published with permission from TechAdvisory.org. Source.

4 things you should know about the cloud

From hosting websites, email, applications and online file storage, the cloud has become a popular alternative to traditional IT services among businesses. In fact, it is almost impossible to find a company’s data center that does not employ cloud-based services of some kind. However, reported incidents of cloud hacks and server failures can lead some small business owners to be wary of a service that still has much confusion surrounding it. So what are these common misconceptions about implementing cloud computing into a business? Here are a few myths people believe about the cloud.

Cloud infrastructures are unsecure

Security is a necessity for online users. And the most prevalent misconception about the cloud is the idea that cloud services lack appropriate security measures to keep data safe from intruders. Most users also think that the data stored in the cloud can be easily accessed by anyone, anywhere and at anytime.

But the truth is it’s actually a good idea for small businesses to use cloud services. Small companies usually can’t afford to hire an IT department let alone train them to deal with online security threats. Cloud providers, on the other hand, offer services such as layered security and antivirus protection that not only specialize in keeping infrastructures safe from hackers but are available at a price that is much lower than you would pay for in-house IT staff.

Additionally, large cloud-based services such as Google Apps for Work and Office 365 are supported by an infrastructure that constantly installs, updates and patches, which helps manage security breaches. This significantly frees you from the burden of having to install the updates yourself and managing the overall security of your system.

Users should understand that no company is completely safe from security threats regardless of their IT infrastructure. But data is likely to be more secure in the hands of cloud providers as they are the most prepared and qualified to protect your digital property.

Encryption

There is a misunderstanding about the role of encryption or rather how it is implemented to keep your data safe. Encryption is usually used for data in transition, where data is protected from anyone seeing it as it travels from one location to another on the Internet. But encryption can also be applied to data at rest, where data is encrypted on a storage drive.

While cloud service providers already keep their physical storage drive well protected, some keep the decryption key held in software, potentially leaving the key vulnerable to intruders. If hackers were to successfully obtain the decryption key, they can simply access your encrypted data. That’s why some cloud storage services are much better than others in terms of keeping your data protected.

With this in mind, you should understand that while every cloud service highlights their data security by demonstrating their encryption abilities, it does not necessarily mean that a cloud-based service that markets itself as such is right for you. When it comes to choosing the right cloud service, it is best to inform yourself about the security measures that a cloud infrastructure implements and look at how it can protect your company’s digital property.

With the cloud you are no longer responsible for data security

While cloud security is important, the responsibility for protecting data ultimately rests on the user. Misplacing mobile devices can leave your data vulnerable and make the cloud infrastructure insecure. It is also recommended to have verification mechanisms in place for devices that are used to access the cloud.

Losing USBs or external hard drives obviously leads to direct data loss and can be easily remedied by backing up your files. This applies to files stored in the cloud as well. So be smart, and backup your files because it’s better to be safe than sorry.

The cloud is never faulty

Like many online services, cloud-based services are not immune to technical difficulties. For example, some cloud businesses have suffered outages and server failures which corrupted files and may have lost data in the process.

Hacking is another reason why some cloud services fail. Using a less than optimal cloud service that is vulnerable to attacks can lead to stolen or deleted data, which would be near impossible to recover if you did not have any offline backups.

Regardless of these flaws, however, it is vital to note that using the cloud as your only source of data storage and processing can lead to problems in the future. Keeping backups of your files is always a good idea.

Security is truly one of the biggest barriers to the adoption of cloud computing in a small business. But as cloud services expand and encryption technologies advance, cloud adoption is increasingly becoming the most cost-effective solution to meet the small business owner’s IT demands. Contact us today to learn how your business can take advantage of all the cloud has to offer.

Published with permission from TechAdvisory.org. Source.